Case study · 2025
Vela
An AI that actually knows your money — taxes, investments and finances, answered with Banco Central data.
RoleDesign + Engineering
ProductWeb app · AI
StatusLive · beta
The context
Generic AI gives generic money advice. Vela grounds every answer in real Brazilian rates — Selic, CDI, IPCA — and your own numbers.
The challenge: make a finance chatbot feel trustworthy and calm — dark, precise, data-first, never hypey. A serif display for warmth, a mono for the numbers, a single green for confidence.
Product
01
Answers with receipts.
Chat that knows financeAsk about investments, taxes and planning — answered with Banco Central data.
Live market ratesSelic, CDI and IPCA straight from the source, no delay.
Personal by profileIncome, tax regime and expenses shape every answer.
02
Security you can read in plain words.
Outcome
IAgrounded in real data
3live rates: Selic · CDI · IPCA
0passwords asked — Open Finance
Live in beta, with bank connection via Open Finance on the way.
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