Case study · 2025
Hadar
E-commerce and loyalty for a professional cosmetics brand — browse, pay with Pix, and earn points from Bronze to Diamond.
The context
A cosmetics brand selling through WhatsApp and spreadsheets — no store, no way to reward its most loyal salons.
Hadar needed a real store and a loyalty program that felt native — something a busy salon owner could use between clients. The answer was a single app: shop and rewards in one place, built to production standards.
The app
A store that browses like Instagram
Two brands, filter chips and a featured hero — the catalog puts the product photography first, the way salon owners already shop.
Every product earns points
Price, stock and the exact points you'll earn — shown right where the decision happens, tied to your current tier.
Pix checkout, done in seconds
A native Pix flow with QR, copy-and-paste code and a live countdown — no gateway redirect, no friction.
A loyalty card that lives in the app
Bronze to Diamond, points balance, progress to the next tier and the current multiplier — the reason people come back.
Rules made obvious
How you earn, how you redeem, and what each tier unlocks — one clear sheet instead of fine print.
The full flow, live
A landing page that fills the funnel.
The site
Outcome
Shipped to the App Store and Play Store, in daily use by salons across São Paulo.